This decade can often be stated as the year of startups and businesses. Many startups came forward and made it big, many do fail. Indian economy is slowly and gradually moving from service economy to business economy. Hence, the need of the advertising is growing day by day.
Why advertising is important to a company?
Getting customers and clients are one of the most important aspects of any business. Whether it's a small social media platform or a food delivery startup or a B2B business. Each every need to adopt a good advertising strategy to compete in the market. India is a country where the ideas often get copied. If you do something big, there are five more people ready to copy your idea.
What are the skills required?
Well, skills are something that can be developed over time. Advertising is something where you just not need to give your target customers the idea of what are you doing, you also need to develop campaigns where people can actually connect with you. You need to be an out of the box thinker for that. If you are the one who is creative and able to put ideas into action, well, advertising is surely the career for you.
What courses are required?
Advertising is all about getting ideas and being creative. If you have these qualities, it would be easier for you to grow in the advertising sector. You can go for a graduation course in any domain, Mass Communication and Bachelors with commerce would be preferred by many companies. After graduation, you can join some marketing agencies and work with them and gain some experience. There is also a two-year MBA in advertising that can land you in big companies. You can also start your own startup by gaining some initial clients.
